The Bud Light boycott is entering its fourth week, and the company has suffered multiple hits.
The parent company of the world-famous beer has seen its stock tumble and inventory slow to a stop.
Now conservatives might be seeing a glimmer of hope as the company makes this major move.
Bud Light CEO takes a swing at the boycott but misses spectacularly
When Bud Light decided to partner with transgender influencer Dylan Mulvaney, it resulted in major backlash that the company had no way of controlling.
They saw billions knocked off their market cap and cases of beer stacking up in grocery stores and warehouses across the nation.
Conservatives were outraged by the move for a variety of reasons.
Some people saw it as another overt attempt to push transgender ideology on the American public, while others were equally outraged because Mulvaney’s primary audience is teenagers.
The boycott led to the CEO of Anheuser-Busch, Brendan Whitworth, addressing the controversy.
But he didn’t mention Mulvaney or apologize.
Instead, he simply said, “We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”
That didn’t do the trick of loyal Bud Light fans.
Anheuser-Busch nixes two top level executives amid Dylan Mulvaney controversy
In the latest development, two marketing executives working on the Bud Light brand have gone on a “leave of absence.”
The first name to be announced was the VP of Marketing at Bud Light, Alissa Heinerscheid.
She was one who claimed she was hired to “evolve and elevate” Bud Light.
It should be noted that Anheuser-Busch never claimed that Heinerscheid had been suspended, but rather she had personally “decided” to take the break and that she had the “support” of the company.
This led to celebration on social media from conservatives pushing for the boycott.
Not long after her “leave of absence” was announced, a second executive decided that it was an appropriate time to take leave.
Daniel Blake, “has also decided to take a leave of absence,” the company said.
Now the question is whether Bud Light is sincere in the efforts to appease their base.
Even a former President at Anheuser-Busch knows what the brand must do next.
Brand hopes conservatives will “forgive and forget” but former President says they shouldn’t
Upon hearing the news, Tomi Lahren, a Fox News Radio host, took a moment to warn other companies about going woke.
“Other companies should be on notice: conservatives matter! We are tired of being walked on!” she wrote on Twitter.
Other companies should be on notice: conservatives matter! We are tired of being walked on! https://t.co/6CWqs0PUrB
— Tomi Lahren (@TomiLahren) April 24, 2023
However, Anson Frericks, a former President of sales and distribution for Anheuser-Busch says that it looks more like the company is simply trying to put a Band-Aid on the situation until conservatives forget.
He says that would be a bad idea for the brand, and conservatives shouldn’t back down just yet.
Frericks says he believes “that’s the bet they’re making,” but ultimately, it’s “the wrong bet to make.”
He called on the brand to take this as a learning point and to avoid being “political” in the future.
And he believes executives should stay away from “the environmental social governance movement.”
According to Frericks, Bud Light customers don’t want any more of the ESG talking points coming from their beer of choice – they want more Dilly Dilly.
Before It’s Banned will keep you up-to-date on any developments to this ongoing story – before it’s banned.