The UFC has carefully built its brand and become one of the most popular forms of sports entertainment in America.
They have gone from obscurity to a multi-billion-dollar industry that has sold out events and huge Pay-Per-View fights.
But this one announcement may absolutely kill the brand by alienating its fan base.
The UFC is America’s sport
Americans love sports and we always have.
It’s just something about American culture that makes us so prone to competition and athleticism.
Just look at how America has dominated the Olympics for nearly a century.
Our grandfathers were obsessed with sports like boxing and baseball.
Our fathers were obsessed with sports like football, basketball, and hockey.
And today’s fans are obsessed with the UFC.
As leagues like the NFL and the NBA have happily become breeding grounds for virtue signaling and Democrat talking points, the UFC has put itself forward as America’s sport.
It even tried to keep going during the recent pandemic, refusing to give into the media-driven panic.
Its CEO, Dana White, has made it clear that he is for American values and for putting America first.
In recent years, few people have been to more UFC fights than Donald Trump.
And this has been one of the reasons that has caused the American people to embrace the UFC like no other sport in recent memory.
But all it takes is one “oh crap” to ruin a thousand “that a boy.”
And it looks like the UFC just stepped in it after they just announced the next big partnership.
Can the UFC salvage Bud Light?
Dana White was happy to announce that the UFC has made Bud Light the official beer of the UFC.
In a press release about the partnership between the UFC and Bud Light, the CEO of the UFC explained:
Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead.
People are stunned by this partnership.
— Washington Examiner (@dcexaminer) October 25, 2023
No brand in today’s day and age has given the middle finger more to the American people than Bud Light.
The company’s own head of marketing told Bud Light’s average consumer that they’re not wanted anymore.
They don’t want regular Americans and middle America as a consumer anymore.
Instead, they’re more worried about embracing virtue signaling and everything that the American people have distanced themselves from over the past few years.
Rumors are that the UFC is getting over one hundred million dollars from Bud Light in return for the UFC helping salvage their brand and be a spokesperson for the disgraced American beer brand.
With a hundred million dollars staring you in the face, you can see why Dana White probably decided to partner with Bud Light.
But hopefully the UFC learns its lesson before this awful mistake ruins their brand.