Corporate America has largely stayed away from divisive causes, except where they affect their bottom line.
In our highly polarized political climate, staying away from highly divisive causes would seem to be the safest course of action.
Coca-Cola jumped into the middle of a highly controversial issue, and when they were caught, they tried to hide their involvement, but Ted Cruz is calling them out.
The activist Left has spent years flexing its collective political muscle.
They have blackmailed companies by calling for boycotts against companies they claimed to support conservative causes. This became standard practice in activist circles, and Corporate America lived in fear that it would affect sales and stock prices.
Chick-Fil-A and Hobby Lobby were especially juicy targets in the mid-2010s for their perceived slights against the LGBT community.
Now there are consequences when companies throw in with the radical Left
In recent years, however, those on the opposite end of the political spectrum decided that there couldn’t really be a culture war if only one side was fighting.
To that end, conservatives pushed back against leftist excesses championed by major companies.
Just this year, Anheuser-Busch and Target learned the hard way that it was no longer wise to assume that loud and proud activism on behalf of far-left political causes would simply be met with a shoulder shrug and that conservatives could and would take their business elsewhere.
Because of these recent events, businesses have started taking concerns of those not on the political far-left more seriously.
Back in 2020, as riots swept across America in the wake of the death of George Floyd, many companies thought it was wise to virtue-signal support for the recently discredited Black Lives Matter organization.
That stance now is woefully problematic given recent events.
BLM Chicago, as well as a group member from Los Angeles, are among many who are connected to the purported civil rights group to have publicly voiced support for the Iranian-backed Palestinian terrorist group.
This occurred after the October 7th attack that claimed the lives of over 1400 innocent people.
Coca-Cola, a financial backer of Black Lives Matter for years, quietly removed certain statements of support from its website in light of recent posts shared by the group siding with Hamas from the company website.
They weren’t going to get away with that so easily
But the Internet never forgets, and U.S. Senator Ted Cruz (R-TX) noticed the change.
In a social media post Cruz wrote, “CAUGHT RED-HANDED. @CocaCola deletes its support for BLM. One screenshot is of @CocaCola’s website before BLM supported Hamas parachuting into a concert to kill Israeli civilians. The other is from this morning. Editing your website is not enough. Americans DEMAND an apology.”
CAUGHT RED-HANDED. @CocaCola deletes its support for BLM.
One screenshot is of @CocaCola's website before BLM supported Hamas parachuting into a concert to kill Israeli civilians.
The other is from this morning.
Editing your website is not enough. Americans DEMAND an apology. pic.twitter.com/WKRdxVrTu8
— Ted Cruz (@tedcruz) October 20, 2023
Formerly, it was noted on an official company website that $500,000 had been donated to the Black Lives Matter Global Network to support the group’s voting education efforts and their February 2021 “Black Future Month program.”
And as Cruz noted, the sentence highlighting the cool half a million that was donated has recently been deleted.
But Cruz wasn’t done there.
On one of his recent podcasts he asked, “For every corporate donor who sent millions to BLM—including Amazon, Apple, BlackRock & Bank of America—do you regret supporting such a virulently antisemitic organization?”
Good on Cruz for shining a light on the radical activism that has taken hold in so many of our nation’s most prominent big businesses.
Here’s to hoping that maybe next time more of them will think twice before jumping on the bandwagon and supporting radical organizations that support the harming of innocent people.